Born from the Heart of Hawai‘i, Hula Is Life celebrates culture, connection, and the timeless rhythm of hula through island-inspired apparel made with love and aloha.
Hula is Life was born from a deep love for hula and Hawaiian culture.
Pair text with an image to focus on your chosen product, collection, or blog post. Add detaFounder Gabe Spencer began his hula journey in 2010 under the guidance of Kumu Hula Kaleo Trinidad, eventually dancing at his first Merrie Monarch competition — a life-changing moment that opened doors to performing internationally and building lasting cultural connections.
Inspired by the powerful meaning behind the phrase “Hula is Life”, the brand was created to celebrate Hawaiian heritage and share it with the world through meaningful, high-quality apparel.
Today, Hula is Life has grown into a lifestyle brand that brings together hula dancers, cultural enthusiasts, and island lovers — carrying the aloha spirit wherever they go.ils on availability, style, or even provide a review.
A Lifestyle Brand Connecting Lovers of Hula and Hawaii Across Oceans, Empowering Kanaka to Wear The Heartbeat of the Hawaiian People with Pride.
We aim to celebrate and preserve the essence of Hawai‘i by inspiring people everywhere to live with aloha, embrace cultural authenticity, and wear the pride of the Hawaiian people with grace and unity
Stay cool and dry in our new long-sleeve Dri-Fit hoodies! Designed with breathable, moisture-wicking fabric, these lightweight hoodies are perfect for hula practice or casual outings. Move freely and look great—shop now!
Hula in style with our top-selling, full custom printed dolman, now upgraded with a lightweight, breathable bamboo fabric blend! Perfect for daily wear or hula practice, this comfy outfit elevates every move. Grab yours now!
OVER 500,000 SATISFIED CUSTOMERS
We don’t just make apparel — we care for those who wear them.
Our team replies within 24 hours, ensuring fast and friendly support every step of the way.
At Hula Is Life, you don’t just wear aloha — you experience it.
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Stay Hawaiian. Live the Aloha Spirit
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