What started with hula became something more.

Our Roots

In 2010, Gabe Spencer stepped into the world of hula under the guidance of Kumu Hula Kaleo Trinidad, a respected cultural leader who shaped his understanding of discipline, expression, and cultural responsibility. What started as curiosity quickly became devotion, leading Gabe to compete on some of the most respected stages in the hula world — including the prestigious Merrie Monarch Festival — and perform internationally as a cultural ambassador of Hawaiʻi. Along this journey, he met Jaimie Spencer, whose own accomplishments in hula and deep cultural knowledge strengthened the foundation of what Hula Is Life would one day become. With experience competing for Miss Aloha Hula and performing for audiences across Hawaiʻi and beyond, Jaimie brought a powerful blend of artistry, culture, and heart to the partnership. Together, Gabe and Jaimie built more than a brand — they built a community rooted in movement, humility, and aloha. Their shared story honors the kumu who taught them, the traditions that guide them, and the people who continue to breathe life into hula today. Hula is not just a dance. For them, it is identity, language, and connection — and it’s that spirit they carry forward in everything Hula Is Life creates.