[{"id":447683559645,"handle":"all-collections","updated_at":"2026-03-06T17:08:01-10:00","published_at":"2025-10-23T17:33:04-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"\u003cp dir=\"auto\"\u003eDiscover all of Hula Is Life – tees, tanks, hoodies, accessories, and fresh island vibes all in one place.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eNew drops landing soon – join our newsletter for first access + exclusive early-bird offers! 🌺\u003c\/p\u003e","image":{"created_at":"2026-02-19T12:51:30-10:00","alt":"All Products - Hula is Life","width":1180,"height":776,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/all-products-7963499.png?v=1771541490"}},{"id":453538021597,"handle":"cherry-blossom","updated_at":"2026-03-06T17:08:01-10:00","published_at":"2026-03-05T14:27:43-10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Cherry Blossom","body_html":"","image":{"created_at":"2026-03-05T14:27:42-10:00","alt":null,"width":2600,"height":3900,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/HiL_Cherry_Blossom-40_1.jpg?v=1772756863"}},{"id":448994279645,"handle":"dress","title":"Dresses","updated_at":"2026-03-06T14:44:40-10:00","body_html":"\u003cp class=\"p1\"\u003e\u003cb\u003eDress Collection: Malie \u0026amp; Nanea\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eMalie Dress\u003c\/b\u003e – 100% rayon t-shirt dress – incredibly soft, breathable, and relaxed. Our new \u003cb\u003ePuili\u003c\/b\u003e print (gentle bamboo in Mountain View green) sways with every step. Midi length, drapes back, with hidden pockets. Effortless island ease from sunrise to moonlight.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eNohea Dress\u003c\/b\u003e – Flirty off-the-shoulder with 3\/4 sleeves that stay put. Ultra-soft 92% bamboo \/ 8% spandex drapes like a dream and moves with you. Our exclusive Kukui print brings quiet island elegance. Elastic neckline for easy wear and that perfect just-below-the-knee length.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cmeta charset=\"utf-8\"\u003eYour new favorite dresses. Limited drop. \u003cspan class=\"s1\"\u003e♡\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-11-18T20:55:09-10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"dress"}],"published_scope":"global","image":{"created_at":"2026-02-19T12:51:32-10:00","alt":"Dress Collection - Hula is Life","width":1440,"height":1800,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/dress-collection-3221247.jpg?v=1771541492"}},{"id":452374790365,"handle":"new","updated_at":"2026-03-06T21:05:11-10:00","published_at":"2026-02-03T23:55:23-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop the newest arrivals from Hula Is Life. Discover authentic Hawaiian apparel and lole crafted for the lāhui. Free shipping on all USA orders $100+.\u003c\/p\u003e","image":{"created_at":"2026-02-19T12:51:42-10:00","alt":"New - Hula is Life","width":2600,"height":3900,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/new-9992637.jpg?v=1771541503"}},{"id":453186289885,"handle":"quick-order","title":"Quick Order","updated_at":"2026-03-06T17:08:30-10:00","body_html":null,"published_at":"2026-02-25T13:01:49-10:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":446376444125,"handle":"wahine","title":"Wahine Collection","updated_at":"2026-03-06T17:08:30-10:00","body_html":"\u003cp class=\"p1\"\u003eWahine - Hawaiian for “woman” – strong, graceful, rooted in the ʻāina, carried by the moana, and lit from within.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis collection is an ode to every woman who moves with quiet power and unapologetic beauty. Inspired by the fearless navigators, the mothers who hold the world together, each piece is designed to feel like an extension of your mana.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis isn’t just clothing. \u003cbr\u003eIt’s a tribute to wāhine everywhere: past, present, and future.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear your strength. Wear your grace. Wear your wahine. \u003cspan class=\"s1\"\u003e♡\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e#WahineCollection #LiveAloha\u003c\/p\u003e","published_at":"2025-09-17T12:02:52-10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wahine"}],"published_scope":"global","image":{"created_at":"2026-02-19T12:51:22-10:00","alt":"Wahine Collection - Hula is Life","width":3900,"height":2600,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/wahine-collection-1991613.jpg?v=1771541483"}}]
Designed for warm days, ocean air, and effortless island style.
The love for hula reaches far beyond our island home. In Japan, it has taken root and blossomed, much like cherry blossoms in spring, sharing its gentle beauty with the world.
We are happy to introduce our New Holoholo Dress—a relaxed everyday favorite for work, play, and all the hula in between!
Model is 5' and wearing a size S
**Model in size chart is 5'2" and wearing a size XS**
Why You’ll Love It
All-Day Comfort Soft, breathable fabric that feels cozy without being heavy.
Cultural Storytelling Design Thoughtfully illustrated artwork inspired by connecting cultures and tradition, made to be worn with pride.
Relaxed, Easy Fit Flattering for all body types with a natural drape that moves with you.
The Hula Is Life Promise
More than apparel—this dress represents a lifestyle rooted in Aloha, mindfulness, and respect for culture. It’s made for those who value meaning, comfort, and timeless design over trends.
Hula with pride. Share your journey. Live the aloha.
Free Shipping On All U.S. Orders $100+
Pairs well with
Product information
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
Comfy Fabric Features
Made to Move
Flexible fabrics that flow naturally for hula and everyday living.
Built to Last
Built for frequent wear while staying vibrant and comfortable.
Soft & Airy
Made for warm weather, island vibes, and all-day comfort.
Soft Feel
Gentle on the skin with a smooth, easy fit for any daily adventure.
Aloha Roots
Prints and textures celebrating Hawaiian culture and hula lineage.
Free Shipping On All U.S. Orders $100+
