[{"id":448994279645,"handle":"dress","title":"Dresses","updated_at":"2026-03-18T01:02:30-10:00","body_html":"\u003cp class=\"p1\"\u003e\u003cb\u003eDress Collection: Malie \u0026amp; Nanea\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eMalie Dress\u003c\/b\u003e – 100% rayon t-shirt dress – incredibly soft, breathable, and relaxed. Our new \u003cb\u003ePuili\u003c\/b\u003e print (gentle bamboo in Mountain View green) sways with every step. Midi length, drapes back, with hidden pockets. Effortless island ease from sunrise to moonlight.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eNohea Dress\u003c\/b\u003e – Flirty off-the-shoulder with 3\/4 sleeves that stay put. Ultra-soft 92% bamboo \/ 8% spandex drapes like a dream and moves with you. Our exclusive Kukui print brings quiet island elegance. Elastic neckline for easy wear and that perfect just-below-the-knee length.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cmeta charset=\"utf-8\"\u003eYour new favorite dresses. Limited drop. \u003cspan class=\"s1\"\u003e♡\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-11-18T20:55:09-10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"dress"}],"published_scope":"global","image":{"created_at":"2026-02-19T12:51:32-10:00","alt":"Dress Collection - Hula is Life","width":1440,"height":1800,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/dress-collection-3221247.jpg?v=1771541492"}},{"id":453787123933,"handle":"full-price","title":"Full Price","updated_at":"2026-03-18T01:02:30-10:00","body_html":"","published_at":"2026-03-11T14:16:26-10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"not_equals","condition":"sale"}],"published_scope":"global"},{"id":453186289885,"handle":"quick-order","title":"Quick Order","updated_at":"2026-03-18T01:02:30-10:00","body_html":null,"published_at":"2026-02-25T13:01:49-10:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"}]
Designed for warm days, ocean air, and effortless island style.
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Pairs well with
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
Comfy Fabric Features
Made to Move
Flexible fabrics that flow naturally for hula and everyday living.
Built to Last
Built for frequent wear while staying vibrant and comfortable.
Soft & Airy
Made for warm weather, island vibes, and all-day comfort.
Soft Feel
Gentle on the skin with a smooth, easy fit for any daily adventure.
Aloha Roots
Prints and textures celebrating Hawaiian culture and hula lineage.