[{"id":447683559645,"handle":"all-collections","updated_at":"2026-03-06T17:08:01-10:00","published_at":"2025-10-23T17:33:04-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"All Products","body_html":"\u003cp dir=\"auto\"\u003eDiscover all of Hula Is Life – tees, tanks, hoodies, accessories, and fresh island vibes all in one place.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eNew drops landing soon – join our newsletter for first access + exclusive early-bird offers! 🌺\u003c\/p\u003e","image":{"created_at":"2026-02-19T12:51:30-10:00","alt":"All Products - Hula is Life","width":1180,"height":776,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/all-products-7963499.png?v=1771541490"}},{"id":447029739741,"handle":"halau-o-na-pua-kukui","updated_at":"2026-03-06T02:03:11-10:00","published_at":"2025-10-06T14:10:50-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Halau O Na Pua Kukui","body_html":"\u003cp\u003eThis year, we teamed up with Kumu Hula Ed Collier and Halau O Na Pua Kukui to craft exclusive apparel featuring their signature kukui inspired prints—vibrant, custom designs worn proudly at the 2025 Mokihana Festival (September 26-27 on Kauai). Though the kahiko and ʻauana performances have ended, the journey continues!\u003cbr\u003eYour Impact: Every purchase from this collection fuels the hālau future—covering travel, workshops, and cultural programs. A generous portion of proceeds goes straight back to support their ohana and the next generation of dancers.\u003cbr\u003eShop the Collection:\u003c\/p\u003e\n\u003cp\u003eKukui Print: Lightweight, breathable bamboo blends for practice or everyday aloha. Starting at $55.\u003cbr\u003eLong-Sleeve Dri-Fit Hoodies: Moisture-wicking comfort for cooler evenings or group rehearsals. Just $30.\u003cbr\u003eCustom Accessories: Jumbo Bag and Fanny packs starting from $30 and up.\u003c\/p\u003e\n\u003cp\u003eReady to Give Back? Browse, shop, and share the Aloha today. Mahalo nui loa for your support—together, we will perpetuate our culture!\u003c\/p\u003e","image":{"created_at":"2026-02-19T12:51:26-10:00","alt":"Halau O Na Pua Kukui - Hula is Life","width":3900,"height":2600,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/halau-o-na-pua-kukui-3676358.jpg?v=1771541486"}},{"id":453575278813,"handle":"halau-o-na-pua-kukui-copy","updated_at":"2026-03-06T09:29:27-10:00","published_at":"2026-03-06T09:29:27-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Halau O Na Pua Kukui (Copy)","body_html":"\u003cp\u003eThis year, we teamed up with Kumu Hula Ed Collier and Halau O Na Pua Kukui to craft exclusive apparel featuring their signature kukui inspired prints—vibrant, custom designs worn proudly at the 2025 Mokihana Festival (September 26-27 on Kauai). Though the kahiko and ʻauana performances have ended, the journey continues!\u003cbr\u003eYour Impact: Every purchase from this collection fuels the hālau future—covering travel, workshops, and cultural programs. A generous portion of proceeds goes straight back to support their ohana and the next generation of dancers.\u003cbr\u003eShop the Collection:\u003c\/p\u003e\n\u003cp\u003eKukui Print: Lightweight, breathable bamboo blends for practice or everyday aloha. Starting at $55.\u003cbr\u003eLong-Sleeve Dri-Fit Hoodies: Moisture-wicking comfort for cooler evenings or group rehearsals. Just $30.\u003cbr\u003eCustom Accessories: Jumbo Bag and Fanny packs starting from $30 and up.\u003c\/p\u003e\n\u003cp\u003eReady to Give Back? Browse, shop, and share the Aloha today. Mahalo nui loa for your support—together, we will perpetuate our culture!\u003c\/p\u003e","image":{"created_at":"2026-03-06T09:29:15-10:00","alt":"Halau O Na Pua Kukui - Hula is Life","width":3900,"height":2600,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/halau-o-na-pua-kukui-3676358_77168ae1-33a2-4ab1-a814-e2134c8a33e7.jpg?v=1772825355"}},{"id":452169040093,"handle":"longsleeve-hoodies","updated_at":"2026-03-06T02:03:11-10:00","published_at":"2026-01-30T12:52:26-10:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Longsleeve Hoodies","body_html":"","image":{"created_at":"2026-02-19T12:51:39-10:00","alt":"Longsleeve Hoodies - Hula is Life","width":576,"height":720,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/longsleeve-hoodies-2886627.png?v=1771541500"}},{"id":452374790365,"handle":"new","updated_at":"2026-03-06T17:08:01-10:00","published_at":"2026-02-03T23:55:23-10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"New","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShop the newest arrivals from Hula Is Life. Discover authentic Hawaiian apparel and lole crafted for the lāhui. Free shipping on all USA orders $100+.\u003c\/p\u003e","image":{"created_at":"2026-02-19T12:51:42-10:00","alt":"New - Hula is Life","width":2600,"height":3900,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/new-9992637.jpg?v=1771541503"}},{"id":453186289885,"handle":"quick-order","title":"Quick Order","updated_at":"2026-03-06T17:08:30-10:00","body_html":null,"published_at":"2026-02-25T13:01:49-10:00","sort_order":"best-selling","template_suffix":"quick","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"web"},{"id":446376444125,"handle":"wahine","title":"Wahine Collection","updated_at":"2026-03-06T17:08:30-10:00","body_html":"\u003cp class=\"p1\"\u003eWahine - Hawaiian for “woman” – strong, graceful, rooted in the ʻāina, carried by the moana, and lit from within.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis collection is an ode to every woman who moves with quiet power and unapologetic beauty. Inspired by the fearless navigators, the mothers who hold the world together, each piece is designed to feel like an extension of your mana.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis isn’t just clothing. \u003cbr\u003eIt’s a tribute to wāhine everywhere: past, present, and future.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWear your strength. Wear your grace. Wear your wahine. \u003cspan class=\"s1\"\u003e♡\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e#WahineCollection #LiveAloha\u003c\/p\u003e","published_at":"2025-09-17T12:02:52-10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wahine"}],"published_scope":"global","image":{"created_at":"2026-02-19T12:51:22-10:00","alt":"Wahine Collection - Hula is Life","width":3900,"height":2600,"src":"\/\/www.hulaislife.com\/cdn\/shop\/collections\/wahine-collection-1991613.jpg?v=1771541483"}}]
Designed for warm days, ocean air, and effortless island style.
“Shall we dance to the ipu heke… shall we move to the beat of the drum…” Inspired by the sounds of hula, implements guide its rhythm and storytelling as it comes to life in the Hula Implements Collection. This design honors hula as a living expression of culture, rooted in balance and purpose, reflecting the discipline, movement, and ʻike passed through generations. Lightweight with a relaxed, flowing fit, this collection is made to move with you—from hula practice to everyday island life.
Why You’ll Love It
All-Day Comfort Soft, breathable fabric that feels cozy without being heavy—perfect for layering or wearing on its own.
Cultural Storytelling Design Thoughtfully illustrated artwork inspired by Hawaiian nature and tradition, made to be worn with pride.
Relaxed, Easy Fit Flattering for all body types with a natural drape that moves with you.
Versatile Style Pairs effortlessly with jeans, joggers, or shorts—casual yet intentional.
The Hula Is Life Promise
More than apparel—this hoodie represents a lifestyle rooted in aloha, mindfulness, and respect for culture. It’s made for those who value meaning, comfort, and timeless design over trends.
Wear the islands. Carry the story. Live the aloha.
Free Shipping On All U.S. Orders $100+
Pairs well with
Product information
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
• Wear the heartbeat of the Hawaiian people
• Hula-inspired prints for everyday life
• Designed for comfort, crafted with authenticity and culture
• Matching looks for the whole ʻohana
• Aloha in every stitch
Comfy Fabric Features
Made to Move
Flexible fabrics that flow naturally for hula and everyday living.
Built to Last
Built for frequent wear while staying vibrant and comfortable.
Soft & Airy
Made for warm weather, island vibes, and all-day comfort.
Soft Feel
Gentle on the skin with a smooth, easy fit for any daily adventure.
Aloha Roots
Prints and textures celebrating Hawaiian culture and hula lineage.
Free Shipping On All U.S. Orders $100+
